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Consultant | Strategy | Operations | Growth 企業顧問 | 策略規劃 | 營運優化 | 品牌成長

ABOUT ME 關於我

I’m Alpha Pang, a business consultant with over 15 years of experience helping companies launch, grow, and streamline operations across industries, including real estate, F&B, and media. I specialise in identifying operational gaps, strengthening internal systems, and crafting marketing strategies that convert. Whether you're launching a new business or transforming an existing one, I bring hands-on expertise, strategic insight, and a proven track record to help your business thrive.

我擁有超過十五年商業顧問經驗，曾協助多個行業（包括地產、餐飲及媒體）開展業務、優化營運、提升市場推廣成效。我擅長分析營運瓶頸、強化內部制度，並制定具成效的市場策略。無論是創業還是業務重整，我都能為您提供實戰經驗與策略支援，助您事業成功。

Past Experience 過往經歷

Independent Business Consultant 獨立商業顧問 | 2018 – Present 至今

Advised companies across real estate, F&B, health, and media. Key projects include:

為房地產、餐飲、健康及媒體領域的公司提供顧問服務。主要項目包括：

Guided Eyeson Production in branding, marketing campaigns, and partnerships. 指導 Eyeson Production 品牌策略、行銷活動及合作夥伴關係。
Supported Horen Health Limited in launching a PQQ/NMN health beverage, ensuring compliance and securing retail distribution. 協助昊仁健康有限公司推出 PQQ/NMN 健康飲品，確保合規並建立零售通路。
Co-founded The Peak Real Estate, enhancing operations and client service standards. 共同創辦恆峰物業有限公司，提升營運效率及客戶服務標準。
Directed operations for New Kings Win International Limited, overseeing restaurant setup, recruitment, and process optimisation. 負責 New Kings Win International Limited 營運管理，涵蓋餐廳設立、招聘及流程優化。

Property Consultant 地產顧問 – T&T Property Agency | 2011 – 2017
Specialised in property market analysis and client advisory. Negotiated sales and rental deals while expanding the client base through trade shows and networking. 專注於房地產市場分析及客戶諮詢，協商買賣及租賃交易，並透過展會及人脈網絡擴展客戶群。

Marketing Manager 營銷經理 – Emperor Group 英皇集團 | 2007 – 2010
Led marketing and PR campaigns in financial services. Managed a team to deliver digital and offline campaigns on time and within budget, while tracking market trends for growth opportunities. 領導金融服務領域的行銷及公關活動，管理團隊按時並在預算內完成數位及線下行銷活動，同時追蹤市場趨勢以發掘成長機會。

SERVICES 顧問服務

I work with startups and SMEs to identify pain points, improve operations, and build scalable business strategies.

我協助初創及中小企找出問題根源、優化營運流程，並制定可持續的成長策略。

Business Strategy & Planning 商業策略與規劃
Helping businesses define clear goals, create actionable plans, and identify growth opportunities. 協助企業明確目標，制定可行計劃，發掘成長機會。
Operations Optimisation 營運流程優化
Streamlining processes to improve efficiency, reduce costs, and enhance team performance. 簡化流程，提升效率，降低成本，強化團隊表現。
Marketing & Branding 行銷與品牌建設
Developing marketing strategies and brand positioning to increase market presence and customer engagement. 制定行銷策略與品牌定位，提升市場曝光及客戶互動。
Startup & SME Support 初創及中小企業支援
Providing guidance on business setup, recruitment, feasibility, and operational structure. 提供創業籌備、招聘、可行性及營運架構指導。
Recruitment & Team Building 招聘與團隊建設
Assisting in hiring the right talent and creating onboarding processes for sustainable growth. 協助招聘合適人才，打造有效上崗流程，促進企業持續發展。

Real Estate Agency Revamp 地產營運優化案例

Co-founded and managed THE PEAK REAL ESTATE, enhancing operational efficiency and customer satisfaction, reducing staff turnover by 40%. 共同創立並管理公司，透過優化營運流程與強化客戶關係，大幅提升整體營運效率及客戶滿意度，成功將員工流失率降低達 40%。

Functional Wellness Drink Startup 保健飲品創業案例

Helped a startup launch a PQQ/NMN health drink. Built brand, ensured compliance, and secured retail distribution. 2,000+ units sold in 3 months. 協助初創品牌成功推出PQQ／NMN健康飲品，從品牌定位到法規合規及零售鋪貨全面參與，三個月內銷售突破2,000件，迅速打入市場並建立口碑。

Restaurant Launch & Operations 餐廳品牌成長案例

Led the start-up of NEW KINGS WIN INTERNATIONAL LIMITED, streamlining operations and recruitment, achieving steady business growth in Hong Kong’s competitive F&B market. 主導創立 NEW KINGS WIN INTERNATIONAL LIMITED，優化營運流程與招聘制度，在香港競爭激烈的餐飲市場中實現穩健成長。